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Jeff Green - 1 Andrew Casale - 1 Brian Wieser - 1 Samantha Jacobs - 1 hasn't - 1 There's - 1 Tom Triscari - 1 It's - 1
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☆ Adtech's $40 billion juggernaut The Trade Desk is about to face its biggest test yet
  + stars: | 2024-03-01 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +11 min
The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.
Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research
☆ The Trade Desk just made a move to wrest control of ads powered by first-party data away from Google
  + stars: | 2023-01-05 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +4 min
The Trade Desk is competing with Google to help marketers and content owners use their first-party data to power ads. First-party data will play a big role in the future of digital advertising. Google and the Trade Desk are grappling with each other for a piece of this market. The Trade Desk still allows for traditional campaign reporting," said Samantha Jacobson, the Trade Desk's chief strategy officer. Hennessy was speaking about the New York Times' plans, and not about the Trade Desk or Google.
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